This is my focus with clients.  Even before we start to speak about the challenges, we begin by creating an asset-driven platform. We are often too busy with day-to-day actions to look at the company’s vision and success stories.  90% of the public relations or fundraising process is planning!  Time to meet the challenges of the marketplace bolstered by a strong platform with a global vision and a sense of what you bring to the table. Without fail, clients find past achievements and accolades buried in the files.  This is a team-building effort!  

Creating this portfolio bolsters your public relations and fundraising efforts.

  • Long-range plan statement
  • Vision and Mission Statements
  • Backgrounders on history, services, and impact on community
  • Brief program descriptions
  • Mini-bios on board members, advisory committee, and key staff
  • Annual report.
  • Multi-year financial statement.
  • Endorsement letters from clients and community leaders
  • Case studies
  • Defined wish list
  • Relevant news articles
  • Certificates of training, achievement, and recognition
  • Public Relations materials
  • Engagement in community and skill-building activities etc.
  • Event information and leadership appearances
  • Photos
  • Add your own Ideas!

Recommended reading: Everyone A Changemaker by David Brooks, Columnist

February 9, 2019 The New York Times

https://www.nytimes.com/2018/02/08/opinion/changemaker-social-entrepreneur.html

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